Surge was a citrus soft drink first introduced in Norway, under the name Urge (1996), by the Coca-Cola Company to compete with Pepsi’s Mountain Dew. In 1996, Coca-Cola decided to start producing Urge in the United States under the name Surge, although in Denmark, Norway and Sweden, the name remained the same. In the USA, the product did very well for the first few years, but eventually started to slip in sales. The Coca-Cola company has since ceased production of this beverage in the USA, Denmark and Sweden in 2001, and stopped making the syrup for fountains in 2002.
This soda was huge when I was in 4th grade and on a trip to Disney World. There were 3 of us kids and we had brought like 6 2 liter bottles. My parents were ready to kill us the way we were bouncing around the car (o yeah did I mention we drove straight through)
When we first got drink machines at our school in middle school they were only coke machines and this was like the mountain dew of coke. It was like my favorite drink for a while. They still make it in norway, its called urge, I’d like to get some shipped over but its expensive
Have you tried Vault? Pretty sure it’s the exact same formula just rebranded for the current energy drink craze. The first thing I thought of when I tried Vault was “Wait, this is Surge!” Try for yourselves, I could be wrong, but it’s worth a shot.
Hey everybody. I live in Oslo, Norway have been thinking of starting an import business of Urge (basically Surge – it’s made by Coca Cola Norway.) I was hoping to get feedback if people are interested and how much they would be willing to pay per bottle. Shipping from Norway to the US is expensive, so orders would probably have to be 5 or more bottles to make it worth it. Possibly starting a website soon.