Surge Soda

Surge was a citrus soft drink first introduced in Norway, under the name Urge (1996), by the Coca-Cola Company to compete with Pepsi’s Mountain Dew. In 1996, Coca-Cola decided to start producing Urge in the United States under the name Surge, although in Denmark, Norway and Sweden, the name remained the same. In the USA, the product did very well for the first few years, but eventually started to slip in sales. The Coca-Cola company has since ceased production of this beverage in the USA, Denmark and Sweden in 2001, and stopped making the syrup for fountains in 2002.

10 Comments to Surge Soda

1. 

   JOLT !
MOE DIRT on April 7th, 2011
2. 

   This soda was huge when I was in 4th grade and on a trip to Disney World. There were 3 of us kids and we had brought like 6 2 liter bottles. My parents were ready to kill us the way we were bouncing around the car (o yeah did I mention we drove straight through)
Katherine on April 7th, 2011
3. 

   Ahhhh, long nights of playing Final Fantasy on the Playsation, smoking a pack of cigarettes and downing a 12 pack of Surge.
Rusty Shackleford on April 8th, 2011
4. 

   When we first got drink machines at our school in middle school they were only coke machines and this was like the mountain dew of coke. It was like my favorite drink for a while. They still make it in norway, its called urge, I’d like to get some shipped over but its expensive
James on April 17th, 2011
5. 

   OMG kids went crazy over that pop when it first came out! Our parents were all, “What? What’s Surge?” and they’d hate it but us kids loved it. I don’t even remember what it tastes like.
Kendall on April 25th, 2011
6. 

   Have you tried Vault? Pretty sure it’s the exact same formula just rebranded for the current energy drink craze. The first thing I thought of when I tried Vault was “Wait, this is Surge!” Try for yourselves, I could be wrong, but it’s worth a shot.
Mike on April 27th, 2011
7. 

   Vault I recall. Coke brought back Mello Yello now.
Eric on June 5th, 2011
8. 

   oh man, I use to be so obsessed over Surge, it’s all I ever bought, I miss it so much.
Shell on October 9th, 2011
9. 

   Hey everybody. I live in Oslo, Norway have been thinking of starting an import business of Urge (basically Surge – it’s made by Coca Cola Norway.) I was hoping to get feedback if people are interested and how much they would be willing to pay per bottle. Shipping from Norway to the US is expensive, so orders would probably have to be 5 or more bottles to make it worth it. Possibly starting a website soon.
T Knauss on October 13th, 2011
10. 

    They still made it when I went through tech school in Mississippi in 2009. Though it tasted -exactly- like Mello Yello, which was ALSO still available in Mississippi… right next to the Surge.
DB on June 11th, 2012

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