Kraft Macaroni and Cheese is a macaroni and cheese convenience food that requires minimal preparation by the consumer. The original product, a packaged dry macaroni and cheese mix, was introduced in 1937 by the company now known as Kraft Foods. It is now available in several other formulations.
There are regular promotional tie-in versions of the Kraft Dinner, aimed at kids. Packages have come with pasta in the shapes of various characters popular with children, such as Super Mario Brothers, Pokémon, the Rugrats, The Flintstones, Scooby-Doo, Toy Story, Blue’s Clues, and SpongeBob SquarePants1 Comment