08.01.

Real Men Of Genius

Real Men of Genius is a series of primarily one-minute-long American radio advertisements for Bud Light beer. The campaign was originally created by Bob Winter, a copywriter at DDB Chicago. The ad campaign, which began in 1998 under the title Real American Heroes consisted of 12 spots. To date, over 200 installments have been made. In 2003, thirty second abbreviated versions were produced for US Television. Anheuser-Busch is reported to have spent $38 million per year airing just the radio version.

No Comments 2000's  //  90's  //  Beer  //  Budweiser  //  Commercial  //  Funny  //  Photo