10.19.
Sugar Free Dr. Pepper
Dietetic Dr Pepper was introduced in 1962 (cans) and 1963 (bottles). Sales were slow partly due to the public misconception that the drink was for diabetics, and in 1966, the company renamed the product Sugar Free Dr Pepper. The name was changed to Diet Dr Pepper in 1987. In 1991, Diet Dr Pepper was reformulated to use aspartame, according to Cadbury Schweppes. Diet Dr Pepper, after posting a 6.4% gain in sales volume, became the 10th best-selling soda in 2006 according to Beverage Digest magazine. From 1991 to 2006, the beverage was marketed using the slogan “Diet Dr Pepper tastes more like Regular Dr Pepper.” In 2006, a new marketing campaign was launched comparing the taste of Diet Dr Pepper to desserts instead of regular Dr Pepper with the slogan “There’s nothing diet about it.”
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