Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school’s student-athletes lost (in sweat) during rigorous athletic competitions. Its name was derived from the collective nickname of the university’s athletic teams, “the Gators”.
Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, who was bought out by PepsiCo in 2001. As of 2010, Gatorade is PepsiCo’s 4th-largest brand, on the basis of worldwide annual retail sales. It primarily competes with Coca-Cola’s Powerade and Vitaminwater brands worldwide; plus, Lucozade Sport in the United Kingdom. Within the United States, Gatorade accounts for approximately 75 percent market share in the sports drink category. Click here to watch the
The Game of Cootie is a children’s roll-and-move tabletop game for two to four players. The object is to be the first to build a three dimensional bug-like object called a “cootie” from a variety of plastic body parts. Created by William Schaper in 1948, the game was launched in 1949 and sold millions in its first years. In 1973, Cootie was acquired by Tyco Toys, and, in 1986, by Hasbro subsidiary Milton Bradley. The game was given a new look and continued to enjoy commercial success. Several companies published cootie games in the first half of the twentieth century but only Schaper’s featured a free-standing, three dimensional cootie. In 2003, Cootie was named to the Toy Industry Association’s “Century of Toys List”. Click here to watch a commercial »
Cop Rock is an American musical police drama series that aired on ABC in 1990. The show, a police drama presented as a musical, was co-created by Steven Bochco, who also served as executive producer. TV Guide ranked it #8 on TV Guide’s List of the 50 Worst TV Shows of All Time list in 2002. Click here to watch the theme sung by Randy Newman »
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