Power Wheels is a brand of battery-powered ride-on toy cars for kids ages 12 months to seven years old. Power Wheels ride-ons are built with kid-sized, realistic features – in some cases, real working features like FM radios, opening/closing doors and hoods, power lock brakes, and both forward and reverse motion.
The Power Wheels brand name dates back to 1984, when San Francisco-based toy company Kransco acquired Pines of America, makers of battery-powered vehicles for children. Two years later, Kransco renamed the line “Power Wheels”. By 1990 sales of the battery-powered vehicles reached over 1,000,000 per year.
In 1994, Power Wheels was purchased by Mattel. Following Mattel’s acquisition of Kransco, the Power Wheels line immediately became part of Fisher-Price toys out of East Aurora, New York. With the addition of new vehicle licenses the new Power Wheels by Fisher-Price and Mattel lines did well.4 Comments