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Discovery Zone

funny discovery zone for children photo

Discovery Zone (or DZ for short) was a chain of entertainment facilities featuring games and elaborate indoor mazes designed for young children, including slides, climbing play structures and ball pits. The first location was opened in Lenexa, Kansas, in January 1990. An early investor and vocal supporter of the company was tennis player Billie Jean King.

In the 1990s, one of its jingles went like this: “I’m going DZ at Discovery Zone. Discover what I can do on my own! I can jump, swing, crawl, or mountain climb. I’m going DZ, where I want to be!”. Other slogans were “Funbelievable fitness for kids!” and “Where kids want to be!”.

8 Comments to Discovery Zone

  1. the ball pit at the end of the swirl-tube-slide was the best!

  2. glen@work on June 28th, 2011
  3. I had my birthday party there when I turned 8

  4. Roland on July 4th, 2011
  5. When the one in my town closed down I remember there being rumors that some kid died in the crawling tubes D:

  6. Quills on July 5th, 2011
  7. Oh yeah that place was so much fun. I went there for a birthday party too. Unfortunately it went bankrupt and had to close. I didn’t realize the first one was in my state. lol

  8. Kendall on July 7th, 2011
  9. Wow! I LOVED this place. We had annual passes when I was a kid. What a great time.

  10. Dayna on July 14th, 2011
  11. My brother & sister loved these places, and I…already in my late teens/early 20′s…did just as much, chasing after them & their friends.

    Everyone complains kids are sedentary & lazy these days, but they go & close down places like this…while fast food joints keep expanding outward.

  12. Dawnieangel76 on August 13th, 2011
  13. I worked at Discovery Zone in Evansville Indiana. One of the most fun jobs I ever had…..

  14. Dustin on September 15th, 2011
  15. First exposure to Cruisin’ USA was at one of these… and Super Hang On… Oh, good times

  16. DB on June 11th, 2012

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