Discovery Zone (or DZ for short) was a chain of entertainment facilities featuring games and elaborate indoor mazes designed for young children, including slides, climbing play structures and ball pits. The first location was opened in Lenexa, Kansas, in January 1990. An early investor and vocal supporter of the company was tennis player Billie Jean King.
In the 1990s, one of its jingles went like this: “I’m going DZ at Discovery Zone. Discover what I can do on my own! I can jump, swing, crawl, or mountain climb. I’m going DZ, where I want to be!”. Other slogans were “Funbelievable fitness for kids!” and “Where kids want to be!”.8 Comments