04.20.
No Fear
No Fear is a lifestyle clothing brand that was created in 1989 by Mark Simo, Brian Simo, and Marty Moates. No Fear T-shirts were very popular in the mid-1990s. The shirts feature existential slogans or quotes that tout the virtues of extreme sports. The themes: fear of death, lack of laziness, contempt for social norms and the law. No Fear Inc. products are sold at various retail stores and company owned stores. It also offers No Fear energy drinks under the same brand, in a joint venture with Pepsi. The company currently employs about 450 people. On February 25, 2011 the THE ASSOCIATED PRESS reported No Fear, Inc. has filed for bankruptcy.
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