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PB Max
PB Max was a candy bar made in the United States by Mars, launched in 1989 or 1990. They were made of creamy peanut butter and oats on top of a square-shaped whole grain cookie, enrobed in milk chocolate.
Early television commercials for PB Max declared that the “PB” in its name didn’t stand for things such as “piggy banks”, “polka band”, “portly ballerina”, “platinum blonde”, “penguin black-belt”, “pig basketball”, “plow boy”, “pure bliss”, or “pink baboon” — but that it in fact stood for “Peanut Butter.”
According to former Mars executive Alfred Poe, PB Max was discontinued due to the Mars family’s distaste for peanut butter, despite $50 million in sales.
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