10.07.
Mug-O-Lunch
In the days before ramen noodles (and the infinite variety of similar products) gave college students a way to turn pocket change into dinner, the hot-water-meal market was largely limitedto Cup-O-Noodles and Cup-O-Soup (both from Lipton), as well as what Betty Crocker proclaimed as a “New Idea!” back in the late ’70s: Mug-O-Lunch. The Mug-O-Lunch line offered Macaroni & Cheese, Beef Noodle, Chicken Noodle, and Spaghetti, all sold in packets of dried powder meant to be combined with boiling water and stirred for five minutes.
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