01.24.
My First Sony
My First Sony was a series of smaller-scale electronics made by Sony in the mid-late 1980s intended for use by children. They were made of brightly colored plastic, usually red, and large colorful buttons with simplified controls. My First Sony products included a Walkman, amplified microphone with tape deck, recording tape deck, Boom box, alarm clock, electronic sketch pad, and headset walkie talkies. New York-based voiceover artist Chuck McKibben was the network TV spokesman, accompanied by children singing a jingle that went “I like pizza pie, I like macaroni, but what I love is My First Sony!”
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