Chuck E. Cheese’s (formerly Chuck E. Cheese’s Pizza Time Theatre and Chuck E. Cheese’s Pizza) is a chain of family entertainment centers. Chuck E. Cheese’s is the main brand of CEC Entertainment, Inc., (NYSE: CEC) with its headquarters in Irving, Texas.
The concept is a sit-down pizza restaurant, complemented by arcade games, amusement rides, an animatronic show, and other diversions, such as climbing equipment, tubes, and slides − all mainly directed at younger children. The brand is represented by Chuck E. Cheese, an anthropomorphic mouse.
The company was founded as Chuck E. Cheese’s Pizza Time Theatre by Nolan Bushnell in 1977, officially being labeled as the first family restaurant to integrate food, animated entertainment, and an indoor arcade.
In 2007, the company celebrated its 30th anniversary, and as of May 2009, it operates 542 restaurants.5 Comments