05.20.
Bubble Tape
Bubble Tape is a bubble gum produced by Wm. Wrigley Jr. Company. It experienced its greatest popularity in the early 1990s due to its unique packaging and direct marketing to preteen children (“it’s six feet of bubble gum for you, not them”—”them” referring to parents or just adults in general). A brand manager by the name of David Corbin conceived the idea for this unique product, when one day he witnessed a construction worker wearing a pink hard hat drop his measuring tape into big wad of bubble gum. Today, it is still a common find in most supermarkets, although advertising campaigns for it have subsided significantly.
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