Restaurant
09.17.
80’s Burger King Ads
In 1982, Burger King’s television advertising campaign featured Sarah Michelle Gellar, then aged 4. In the advertisements, Gellar said that McDonald’s burgers were 20% smaller than Burger King’s. It was arguably the first attack on a food chain by a competitor. The campaign was controversial because prior to it, fast food advertisements only made vague allusions to the competition and never mentioned the name. McDonald’s sued and the suit was settled the following year on undisclosed terms.
In November 1985, Burger King spent $40 million on the Where’s Herb? advertising campaign. The campaign’s premise was that Herb was the only man in America who had never eaten a Whopper. If a customer recognized him in any store, he or she would win $5,000. The advertisements did not reveal Herb’s appearance until the company’s Super Bowl XX commercial, where Herb was revealed to be a bespectacled man in an ill-fitting suit. Herb toured stores across the country, appeared on The Today Show, and served as a guest timekeeper during WrestleMania 2. The campaign had little impact on sales and was quickly dropped. According to Advertising Age magazine, the Herb campaign was the “most elaborate advertising flop of the decade.” Burger King’s other 1980s advertising campaigns, such as “This is a Burger King town”, “Fast food for fast times”, and “We do it like you’d do it” were barely more successful. Click here to watch a ‘Where’s Herb?’ commercial ยป
1 Comment09.07.
McDonald’s Super Summer Happy Meal Toys
08.28.
McDonald’s Pies
McDonald’s pies are actually turnovers and come in apple or, in some markets, cherry and other seasonal or limited-time-only flavors such as pumpkin pie and Holiday pie, and in Hawaii, taro, haupia and banana. In Canada, in the 1970s, blueberry was standard, as was the Great Fruit Pie. During some seasonal promotions, cherry and strawberry are an available pie flavor in Canada; also, newly featured is Blueberry Maple and Peach. Currently McDonald’s is selling raspberry pies, for a limited time. In Thailand and Guam, taro pie is featured occasionally. Other regional flavors include coconut and tuna (all in Guam as limited-time), and corn in Japan. In Mexico and Guatemala, cheese pie is available all year round. In Cyprus, strawberry and custard pies are available all year round also, along with the apple one. In Brazil, banana pies are available.
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