Clothing
01.03.
Big Johnson
Big Johnson is a brand that is marketed by Maryland Brand Management, Inc. (MBM), known for its T-shirts featuring E. Normus Johnson depicted in comic art featuring humorous sexual innuendos. MBM is the successor company to Maryland Screen Printers Inc. (MSP) and G & C Sales, Inc. At the height of Big Johnson’s success in the 1990s, it sponsored a Big Johnson NASCAR automobile and MSP was twice listed in the Inc. list of America’s fastest growing companies. The sexual innuendo has been controversial leading to court rulings banning sales in federal buildings and corporate decisions banning wearing the shirts.
In 1995, the company’s products became part of a United States Constitution First Amendment case when a gift shop proprietor at the National Fire Academy in Emmitsburg, Maryland was forced by a U.S. District Court ruling to take sexually suggestive T-shirts and cards out of his store, which was located in a federal building. The order noted that “The sale . . . of items which denote sexually offensive and discriminatory statements, depictions or pictures is in violation of federal law and presents a hostile and sexually offensive environment”. The proprietor sought an injunction against the U.S. Fire Administration. A few months after the ruling, the case was settled with the gift shop being granted expanded space in exchange for surrendering the right to sell the offending materials. Although both Disney World and Kings Dominion, are both large customers of MBM, Big Johnson shirts are banned in their amusement parks. Big Johnson has expanded beyond E. Normus Johnson shirts with lines of shirts for firefighters, police, and bikers.
No Comments12.29.
Jams
Jams is a line of clothing produced by Jams World. Jams shorts, a popular clothing item in the 1960s and 1980s, were closely associated with the surf scenes in California and Hawaii.
Company founder Dave Rochlen was a surfer, originally in Santa Monica, California, then in Hawaii. Inspired by his own desire to find more comfortable surfing attire, combined with a Life Magazine article showing Russians looking comfortable attending the beach in bathrobes, Rochlen bought some brightly-colored floral fabric and asked his wife Keanuenue to make a short, baggy pajama with a sewn-up fly and cut-off at the knee. With this vision, they created the first pair of Jams on December 25, 1964.
Rochlen quit his job as a systems analyst and started his new company Surf Line Hawaii, Ltd. to make and sell his new creation. Soon after his first commercial pairs of Jams hit the Makaha Beach in Hawaii, Life magazine ran a two-page spread on Rochlen and a group of his surfing buddies in the June 1965 issue. After the article, the Jams line was sold in places like Bloomingdales, Macy’s, and Lord & Taylor.
The Jams look was baggy and bohemian, with wild prints and clashing pinks and greens. It was a clear departure from the more subtle color combinations and detailing of existing boardshorts.
1 Comment12.26.
Coed Naked Shirts
Founded in 1990, these shirts were produced by Coed Sportswear, Inc.
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